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About Twitter Ads
Advertising on Twitter is easy with Twitter Ads. You can display sponsored Tweets of any kind to an audience that you select using the targeting options and reach people who are not already following you. As a way to build up a following on Twitter as well as drive traffic to your landing pages, Twitter ads allows you to target an audience based on interests, geography, device and gender. You can also target users who are similar to the the followers that you already have in a similar fashion to Facebook look-a-like audiences.
You can choose to pay in a few different ways such as when someone retweets your tweet, when someone follows you or when someone clicks on a link in your Tweet, so this makes it a very flexible form of advertising. As a way to get your message out to a new set of people Twitter ads are fairly affordable when you compare it to Facebook or Google advertising.
The system allows you to easily track how many new follower you are getting through your campaign as well as now many likes, clicks and retweets, and setting up your account is an easy, straight forward process which does not take long.
As with Facebook ads, the way that advertising on Twitter works is that you have to bid for placement. This makes it hard to predict how much you will have to spend to get the exposure that you want, although it is easy to set a daily budget on order to keep an eye on exactly how much your campaign is costing. There is also an automatic bidding setting which you can switch on if you want your ad to reach as many people as possible in a short period of time.
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