Speedo Discount Codes

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Speedo is the most famous swimwear brand in the world, loved by celebrities, professional athletes and common customers alike. The company traces its roots back to the 1910s when a young fellow by the name of Alexander MacRae launched an underwear label called MacRae Hosiery. It was renamed to Speedo late into the 1920s when swimming was already being widely accepted as an official sport. Speedo quickly became the favourite brand of many and one of the biggest reasons for that is that Arne Borg set a swimming world record wearing Speedo. Today the brand remains true to its roots - it is driven by a strive for excellence and a passion for producing the best. Speedo swimwear is extremely comfortable and extremely stylish, with ranges so vast that there is something for every taste and budget. While keeping true to their roots, the Speedo team also always moves with the times, embracing the newest technologies and designs and incorporating them into their own.

Speedo is one of the worlds leading swimwear brands, with a global wholesale sales volume of $500 million. Since introducing the worlds first performance swimsuit in 1928, Speedo has continued to lead the industry through creativity, innovation and global reach. In fact, during the 2012 London Olympics, more than half of all competitors wore Speedo than any other brand. Through the Speedo Affiliate Programme, affiliates can earn up to PS4 for every sale they drive through their channel.

The Speedo marketing plan recommends keeping existing distribution channels while expanding the number of retail outlets. It also recommends updating the Speedo webpage with new features and improved usability. This website will include games involving Speedo athletes and incorporate interactive elements such as video games and social media links. It will also offer an in-store interactive area where visitors can win prizes by completing certain tasks. Ultimately, the Speedo marketing plan aims to capture at least a 50% market share in the UK leisurewear market and 60% of the market for professional swimwear.

The marketing plan for Speedo UK includes a number of innovative tactics aimed at attracting the attention of consumers. The company will use radio and television adverts, strategically placed online advertising, open air events and targeted promotional events in various beaches throughout the UK. In the long run, these tactics are likely to help the company gain more market share in leisure and beachwear and maintain its 60 percent share in professional swimwear. But for the moment, a large portion of the public still thinks of Speedo as a professional swimwear brand.

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