Updated Sat 24 May 2025
Revolution Beauty Discount Codes
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Store's Description
Revolution Beauty is a mass beauty business focused on affordable, high-quality products. It recognizes that today's younger consumers demand a more diverse selection and a more affordable price tag. It also recognizes the growing number of consumers who prefer cruelty-free, vegan beauty products. With 76% of its products being vegan, the company promotes inclusivity in its products and strives to make these products as accessible as possible.
The company sells dupes of high-end brands. In fact, the hype behind Revolution Beauty stems from the fact that the products are less expensive and of comparable quality. This is a boon for the brand's target audience. Its concept is also a great selling point, because it appeals to a broader audience. The website's prices make it an easy choice for those looking for a bargain beauty product, and the products are affordable enough to be used by anyone.
The company uses influencers to build brand awareness and hype around new products. The company partnered with high-profile influencers for its 'Conceal & Define' concealer launch in 2018. Word-of-mouth fueled the product's launch. In one month, a total of 759 influencers incorporated the product into their posts. Ninety-nine of them used the product more than once, while 190 posted about it ten times.