Updated Sat 06 December 2025
Maisondechoup.co.uk Discount Codes
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Store's Description
George Bailey, founder of Maison de Choup, has been spreading awareness for young people's mental health. In 2014, he approached the YoungMinds charity and offered to donate 25% of his profits from certain collections. In August 2015, the company launched its website. George suffered from mental health problems as a child and now uses the site to help other young people. You can visit the Maison de Choup website to learn more about the company and its mission.
The brand's slogan tees are printed on 100% organic ring-spun combed cotton. These designs are contemporary and artistic interpretations of the fight against mental illness. In 2017, Maison de Choup was nominated for a British Fashion Startup Award and received praise from Vanity Fair. The slogan tees were a hit this spring and summer. They send a strong message of support and royal backing.
Besides offering cool clothes, Maison de Choup promotes mental health by donating 25% of its profits to the YoungMinds Charity. George David Hodgson's designs are subtly humorous and aim to promote mental health and open discussion. The brand's T-shirts are made from organic cotton and are sourced ethically. The company has received widespread recognition and support from the likes of The Telegraph, Vanity Fair, and the BBC.




