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About Purearth
If you've been curious about Purearth's skincare, you're not alone. The Ayurveda-inspired brand is making big strides towards a more sustainable world. They've made a major investment in blockchain technology, and have partnered with a London-based company to audit their ingredients and connect information to elements. Now, you can discover for yourself all the natural ingredients that go into their creations. Plus, they use ingredients that are organic, wild-harvested, and produced by grassroots farmers and small businesses, all of which contribute to the planet.
Designed in small batches, Purearth's skincare is cruelty-free, vegan, and organic. As an added bonus, the brand is also very eco-friendly, planting trees for every item returned. Their ingredients are also derived from traditional wellness traditions such as Ayurveda, an ancient Indian science that emphasizes the importance of botanicals in skincare. All of the botanicals used are either wild-harvested or organic.
Kavita Khosa, founder of Purearth, is a certified formulator in advanced organic cosmetic science. Her passion for clean beauty is evident in the company's products, and she actively engages with Ayurvedic practitioners, naturopaths, and aromatherapists to create time-honoured remedies that are appropriate for contemporary living. Ultimately, she has built a company that is both environmentally sound and ethical, and she is committed to making a positive impact on the world.
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