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About Facebook Ads
Facebook ads are on of the best ways to target customers online based on their interests and likes. Unlike Google ads, you do not bid on keywords, and instead you choose an audience based on the pages, people and things that they have previously interacted with on Facebook. You can also target people based on their age, sex and location in order to make sure that your ads are getting in front of the right eyes.
Another useful feature when you are advertising on Facebook are custom audiences. This allows you to add a pixel to your website and track the people who visit so that you can re target them later and remind them about your products or services. They also allow you to create look-a-like audiences based on your custom audiences, so this is a great way to reach new people that you would otherwise have missed. There are a few different ways to set up your ads on Facebook and these include boosting a post, using ads manager and power editor.
If you are new to Facebook advertising, it is a good idea to start with either boosting a post or using the standard ads manager as the power editor has many advanced features that it will take time to learn. Boosting a post is an easy way to get started, although there are limited options available if you want to target a specific group of people. Also, you can choose to pay per click PPC or may per impression CPM.
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