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Adwords is the name of Googles advertising platform and as the biggest search engine in the world it allows you to reach a huge audience online to promote you business. The way that Adwords works is a system where you bid on a keyword to have it displayed in the search results when a user makes a query. This means that some keywords are highly competitive and come with a higher price tag, although you will find that other ones are less expensive. You can target you ads using as many keywords as you like, and it is also possible to advertise to people based on the devices that they are using, where they are located, their sex and their age.
Adwords also lets you split test your ads to find out which ones are performing the best, and the system also integrates with Google analytics so that you can full keep track of your traffic.
Google do issue coupons fairly regularly, although often you will find that you have to spend a certain amount first, before you are eligible for a discount.
Setting up a Adwords campaign is fairly straight forward, although learning how to target you ads to the right people can take a while to learn, so it is a good idea to set a daily budget when you are first starting out, to make sure that your costs do not get too high. You can also use Adwords to target users on YouTube and other search partners. Other popular alternatives to Google ads include Bing ads, Facebook ads, and Twitter ads.
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