To help win the constant battle for better customer service, LoveMyVouchers.co.uk are today proud to announce the arrival of Sam Zero, Consumer Hero, a beacon of hope in the bleak world of retail.

He fights day and night for better customer service by telephoning well known stores to give them a real run for their money, and in this, the first episode of his legendary exploits, our brave super hero takes on Currys, Waitrose and Dunelm in order to put their customer service thoroughly to the test.

Amongst his many super powers are the ability to drive sales assistants up the wall, an uncanny knack for imitating well known people and the finely tuned skill of basically being totally annoying.

Check out the video above to find out if Sam Zero manages to successfully order a chicken jalfrezi from electrical retailers Currys, whether or not the cast of retro kids TV show, Rainbow, manage to buy a new zip from Dunelm to shut Zippy up, and whether Wallis and Gromit manage to purchase enough Wensleydale from Waitose to keep them happy.

Check back soon for the next exciting installment…